Home Staging
What is Home Staging?
The way you live in your Home and the way you market and sell your House are two very different things. Remember that your Home is not for sale, but your House is. When you get ready to place your home on the market for sale - it becomes a product. To compete with the competition, it must be priced right and it must look better than any other products for sale. This process of creating a whole new look in the home in order to market and sell it is referred to as "Staging the Home".
Why Stage a Home?
- Staged homes are de-personalized and give Buyers the opportunity to visualize themselves living in the home.
- Staged homes give the property a marketing edge and is particularly important in the current real estate environment.
- Staged homes look better than the average competing property.
- Staged homes typically sell more quickly than the competition.
- Staged homes usually attract a higher sales price.
- Staged homes are more visually attractive in marketing materials, photographs, brochures and online presentations.
- Staged homes appear to be well cared for.
- Staged homes are more likely to draw a higher appraisal value.
Always remember that the way you live in your Home and the way you market and sell your House are two very different things. Always look at your house through the buyer's eyes. Your investment of a little extra time and money preparing your house for presentation to the public will be greatly appreciated when it sells more quickly and at a better price than the average competition.